Harry Potter Casts Spell on Entertainment Industry
The Harry Potter phenomenon has cast a powerful spell on the entertainment industry for years, and the upcoming release (July 21) of the final book installment, “Harry Potter and the Deathly Hallows,”...
View ArticleTarget Marketing Priorities Survey: Direct Marketing Generates Best ROI
Direct mail and email generated the best return on investment among media channels in 2006, according to respondents – both B2B and consumer marketers – to a new Harte-Hanks survey administered by CSO...
View ArticleMost Popular Retail Email Days of the Past Year
Retailers sent the most emails in the weeks before Christmas – including on seven of the top eight email days in the previous 12 months – according to a study by the Email Experience Council‘s...
View ArticleDirect Marketing Hiring Plans Soften
Direct marketers expect fewer new hires this summer compared with spring, according to the latest employment survey by Bernhart Associates Executive Search, LLC. (more…)
View ArticleNext Year’s Most Effie Idea Source: Innovative, Visionary Business
Next year’s most effective idea will come from “An innovative and visionary business,” according to a survey by the Effie Awards, which honors ideas that work; that top answer captured 27% of the...
View ArticlecomScore Confirms 36% Jump in Microsoft Search Volume
Newly released online search figures from comScore’s qSearch analysis of activity across competitive search engines confirm a sharp increase in Microsoft’s share of search volume – up 36% from the...
View ArticleOnline Shoppers Taking 80% Longer to Buy Than in 2005
Shoppers are taking on average 34 hours and 19 minutes from the time they first visit an e-commerce site to when they finally make a purchase, according to a new analysis of 2.6 million online sales by...
View ArticleParents to Watch More Media Than Kids in 2007
Parents are spending more time in front of the television and watching DVDs than kids – and older folk are also going to the movies more – according to study results just released by Integrated Media...
View ArticleSponsored Link Ad Impressions by Industry – June 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
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