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Harry Potter Casts Spell on Entertainment Industry

The Harry Potter phenomenon has cast a powerful spell on the entertainment industry for years, and the upcoming release (July 21) of the final book installment, “Harry Potter and the Deathly Hallows,”...

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Target Marketing Priorities Survey: Direct Marketing Generates Best ROI

Direct mail and email generated the best return on investment among media channels in 2006, according to respondents – both B2B and consumer marketers – to a new Harte-Hanks survey administered by CSO...

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Most Popular Retail Email Days of the Past Year

Retailers sent the most emails in the weeks before Christmas – including on seven of the top eight email days in the previous 12 months – according to a study by the Email Experience Council‘s...

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Direct Marketing Hiring Plans Soften

Direct marketers expect fewer new hires this summer compared with spring, according to the latest employment survey by Bernhart Associates Executive Search, LLC. (more…)

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Next Year’s Most Effie Idea Source: Innovative, Visionary Business

Next year’s most effective idea will come from “An innovative and visionary business,” according to a survey by the Effie Awards, which honors ideas that work; that top answer captured 27% of the...

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Online Search Share, May & June 2007

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comScore Confirms 36% Jump in Microsoft Search Volume

Newly released online search figures from comScore’s qSearch analysis of activity across competitive search engines confirm a sharp increase in Microsoft’s share of search volume – up 36% from the...

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Online Shoppers Taking 80% Longer to Buy Than in 2005

Shoppers are taking on average 34 hours and 19 minutes from the time they first visit an e-commerce site to when they finally make a purchase, according to a new analysis of 2.6 million online sales by...

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Parents to Watch More Media Than Kids in 2007

Parents are spending more time in front of the television and watching DVDs than kids – and older folk are also going to the movies more – according to study results just released by Integrated Media...

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Sponsored Link Ad Impressions by Industry – June 2007

Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...

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